Teadirect is a high quality, full-flavoured black tea blended to give a traditional English taste This bright refreshing blend is a careful balance of fine teas from Kenya, Tanzania and Uganda with body and a distinctive rosy colour. Great tea is not a simple matter. It requires expertise all the way from the field to the cup, which is why they continually invest in the businesses and communities of their grower partners. By training them in all aspects of production and tasting, they have the know-how to ensure this tea is always tip-top. Everything Caf‚direct buys is Fairtrade - that means growers get a guaranteed minimum price for their tea. And Caf‚direct helps growers and their communities in other ways too. Two growers sit on the board and most grower organisations have a shareholding in the company.